52 books in 52 weeks: Feature Writing – a 60 minute masterclass
I set myself the goal of reading and reviewing 52 writing guides over the year … and then right in week one was struck down by lurgy. So the first in the series is a little late, but it’s a short enough book.
Feature Writing – a 60 minute masterclass by Rob Orchard does exactly what it says on the cover. It took me just about 60 minutes to read it in one sitting. and the exercises – all five of them – are practical and realistic.
There are no arty-farty write-about-how-the-surface-of-a-stone-feels pointless (in my opinion) exercises that don’t actually help you become a working writer. There is no puff about every step of the author’s own personal journey that don’t actually teach anything really. In fact the writer’s credentials don’t even appear until the end matter.
These exercises start with finding and researching new markets in this digital and global age, through how to come up with features ideas and angles, how to contact ten target publications, pitching your best three ideas to your best three markets, and finishing with tips and advice on obtaining and conducting interviews.
In between the exercises, which are what I read these books for, are chapters filled with who to pitch to, what to pitch, how a features editor works, how to negotiate commissions, and questions and answers to and from working features writers.
All in all, this is a nice little book that gives you just enough information to actually crack on and DO, rather than sit and dream and read yet another book on the art of writing. The exercises are simple enough to build into a regular working week and the book is short enough to read again and refresh the creative well whenever required.
Only available on Kindle for £2.99 (or $3.67), Feature Writing – a 60 minute masterclass is Book 13 in a series from The Guardian.